Incentive programs are essential for any company-wide ridesharing scheme to work. Incentives are what make those that aren’t immediately passionate take part. So, just how can we encourage employees to participate?
Highlight end-user benefits to encourage employees to share a ride and increase program participation. Sharing a ride helps reduce stress, improve productivity, and increase overall happiness Employees who participate in rideshare programs save money in fuel costs while reducing everyday wear-and-tear on their personal vehicles Rideshare programs create a stronger sense of community and helps employees foster personal connections they might not otherwise have made
Encourage employees to carpool and give your business a competitive advantage at the same time Businesses that offer employee ridesharing programs also project positive community values, helping attract and retain better talent. This is especially true for the millennial generation, which is now entering the workforce in large numbers and driving change in the way companies think about their commuter policies. Market research shows that millennials look beyond compensation when weighing job offers. In addition to salary and benefits, they also consider the company’s culture and tend to favour employers whose values reflect their own. Thus, implementing a forward-thinking and easily accessible set of commuter programs can be an effective way to entice prospective employees to accept a position. Survey data from 2018 also found that 23% of people have quit a job because of an unfavourable commute. Having an effective rideshare program to encourage employees to share a ride makes it more likely that your business will retain the talent it attracts. It also helps you sell the idea that your company believes in a positive work-life balance, which is another key value shared by large numbers of younger workforce members.